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PRESS ROOM

The first blue agave field arrives to the metaverse: Casa San Matías, the
100% Mexican tequila company, acquires its first property in The
Sandbox metaverse.

This year Casa San Matías, one of the most traditional tequila distilleries in Mexico, brings the first field of blue agave to the metaverse of The Sandbox. With the purchase of a land on the platform and the development of immersive experiences, the tequila company seeks to innovate and share the tradition of tequila processes on Web3.

Casa San Matías is a tequila company founded in 1886 fully supported by Mexican capital. Since its creation, it has been in constant evolution looking for the right land to plant, the best wood for its barrels and even with its venture into digital commerce, taking advantage of technological advances.

Now, with the idea of continuing to honor tradition, they are taking the legacy of Casa San Matías to a new space and building the first blue agave field in the metaverse, so that everyone can experience the tequila making process in an immersive way, exploring spaces through blockchain technologies. In addition to learning the history and processes of each of the tequilas, users will become part of the jima, which will represent the different brands of the firm. Finally, you will be able to own your own NFT agave, and possibly get to know the Casa San Matías distillery and other key elements in the highest quality tequila production.

And that is only the beginning of this big adventure, as they will be in a process of constant evolution to develop their terrain in the metaverse. New spaces and experiences will be added that users can be part of, as well as connect and interact in a fully digital space.

The Sandbox has managed to gather more than 2 million registered users, securing collaborations with more than 165 brands in multiple industries: from technology, video games and music, to entertainment and sports. These figures continue to grow every day. Reaching virtual land sales of over $2 billion, this world remains the leader in the metaverse by uniting gaming, crafting, economics, and entertainment experiences.

Casa San Matías wants to be the link between evolution and tradition. For this reason, they remain faithful to each part of the process to create their tequila: from the growth and harvest of the agaves, to the distillation and aging that takes place in their Hacienda. And now they will do it in the metaverse too!

Their efforts today are to carry on with the legacy of their predecessors. They perpetuate the agave and its product as a symbol of cultural identity guided by Carmen Villarreal, General Director and president of the firm, taking the industry to the metaverse while positioning Casa San Matías as a pioneer in using blockchain technologies to provide extraordinary experiences through tequila.

You can be part of this tradition in a unique and immersive way in the first blue agave field in the metaverse.

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